Senior Management

Meet our executive team.

We have a team of amazing and talented individuals that build relationships with our customers and reach to exceed customer expectations every time. Check out our facebook page for our updated employee spotlight and meet the rest of team BOE!

Pete Battista

BOE President

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Born and raised in Tallmadge Ohio Pete is a graduate of Kent State University, After a temporary assignment with Goodyear Aerospace Pete joined the team at ComDoc, a Xerox affiliate, in 1988 as a marketing representative Pete was quickly promoted to Sales Manager in 1992 then to Branch Manager of ComDoc’s Youngstown location in 1996, Regional Manager in 2001, and then in 2010 Pete was named Vice President of ComDoc. In 2015 Pete was asked to join the BOE team in Boise as the President, after a visit to Boise and the beautiful pacific northwest Pete accepted the invitation without hesitation and brings with him a winning attitude with a customer driven philosophy.

Pete enjoys the outdoors, fishing, bow hunting, camping, and is an avid sports enthusiast.

John Cerrone

Operations Manager

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John joined the BOE team back in 2007 and he brings his high energy and outspoken passion to the organization each and every day. John is a graduate of the University of Connecticut where he studied Business Administration; John has 20+ Years in Management in the fields of Retail sales, Transportation, Distribution, Operations and Logistics. John Believes in Working Hard to achieve daily and long term objectives, Driving overall Performance and Having Fun!

John’s personal life-long passion is baseball; He loves the Yankees and has played baseball and softball himself for many years enjoying every aspect of the game. Among his many hobbies John also enjoys high end video gaming, he appreciates anything that challenges the mind.
John is also a true fountain pen aficionado and high end collector and he has the penmanship to rival any challengers. One of BOE’s true MVPs.

Tim Smith

Service Manager

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Tim has over 35 years’ experience in the industry with more than 25 years as a service manager. Tim joined the BOE team in 2002 he manages the entire service operation with 15+ certified field service technicians bringing an average of 23 years’ experience servicing a broad range of imaging products. It’s no wonder why BOE continues to rank #1 for service and support in the entire state. Tim and his elite team are dedicated to provide an un-paralleled customer experience with a “Can-Do” attitude.

Tim enjoys spending time with his family and the occasional trip to the beautiful Oregon coast, Tim enjoys watching sports and activities with his kids.

Rob Davis


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Rob was born and raised in Idaho, is a graduate of Boise State University (Go Broncos!) B.A. Accounting 1998, Rob began his career in public accounting, but quickly decided he wanted to be on the operational accounting side of the business. When people meet Rob they usually say “you’re not a typical accountant”, which is something he enjoys hearing. He spent 10+ years in the broadcast industry as a controller and financial analyst. Rob has over 17 years of financial leadership experience in various industries.

When Rob is not counting numbers, he is counting strokes on the golf course, as he is passionate about the game. He also loves spending time with his wife and two daughters
and hitting the beach with them as much as possible.

Sales Manager

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Established 1961

Doug Smith

Regional Sales Manager

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Doug brings over 18 years’ experience to the BOE team. He Joined BOE in January 2017 after transferring from a sister company in Austin Texas where he worked and managed a team in that market for several years. Doug desires to bring the best out of each employee through forging a relationship and meeting them where they are. He has a gentle way of bringing the best out of those he works with and encouraging them to win on every level.

In Doug’s personal life he enjoys the outdoors, running, biking, motorcycles hunting and the list goes on, as long as it includes spending time with his wife and two kids… He enjoys loving people and sharing life with those around him.