The PersonalEffect application suite and software platform consists of three main modules:

• uPlan for specifying business rules and data interaction
• uCreate for creating dynamic documents
• uProduce for campaign-development workflow and for multiple media production management

The uProduce platform, with its connectivity to databases, its uGen rapid Web-development environment, and its APIs, make Web enablement of campaigns a straightforward step.

The PersonalEffect architecture allows deployment of the solution at a single business entity or at several collaboration entities, fostering a streamlined, fully collaborative, cross-organizational workflow.

A plug-in for QuarkXpress and Adobe InDesign, Creo Darwin VI authoring tool enables the creation of full-color personalized postcards, coupons, newsletters, and more, completely customized for each recipient. With Darwin software, any element can be dynamic: text, graphics, colors, layout, charts, background, and even entire pages. Easy-to-use workflow and automated features enable users to produce complex 1:1 marketing campaigns quickly and efficiently without breaking their budget. Darwin is a true production tool, capable of handling extremely large databases and creating coplex campaigns without scripting or programming.

Creo Optimized Mail Merge software is a Microsoft Word add-in that enhances the mail merge workflow and the entire digital printing process. Robust and easy to use, Optimized Mail Merge enables printers to streamline their variable data printing (VDP) production and shorten turnaround times. Optimized Mail Merge quickly and efficiently creates, transfers, and processes an unlimited number of variable information records for effective one-to-one marketing.

Platforms
Windows

Main markets and applications: