The PersonalEffect application suite and software platform consists of three main modules:

• uPlan for specifying business rules and data interaction
• uCreate for creating dynamic documents
• uProduce for campaign-development workflow and for multiple media production management

The uProduce platform, with its connectivity to databases, its uGen rapid Web-development environment, and its APIs, make Web enablement of campaigns a straightforward step.

The PersonalEffect architecture allows deployment of the solution at a single business entity or at several collaboration entities, fostering a streamlined, fully collaborative, cross-organizational workflow.